Every two years, the World Tourism Forum Lucerne offers an incomparable platform for exchange,
which aims to advance tourism as a globally important economic sector. In recent years there has been
an increased emphasis on «Innovation» and «Transformation», and this is being compounded still
further as a consequence of the current pandemic. With the Innovation Festival, WTFL’s new format,
the organisation is keeping abreast of these developments and intends to dial up the dynamic in the
fast-changing tourism sector. From 29 – 30 April 2021, the world’s most important tourism industry
stakeholders will meet, as long as permitted by the authorities, in Andermatt.
The Radisson Blu Hotel

and
the Andermatt Concert Hall
provide an ideal environment to discuss current challenges and new
approaches.

Tourism reinvented: innovative spirit meets expertise

The motto, «Moving Forward», is an affirmation that the tourism industry can handle these big
challenges, that it can face them head-on and continue to advance with conviction. Some central topics
are, for example, new means of transportation, climate change, digitalisation, and globalisation. At the
same time, current business models will be questioned and strategies discussed, that will ensure
ongoing success. Smart solutions and innovative ideas are called for. That’s why the Innovation Festival
is also incorporating start-ups. From over 400 applications, 15 start-ups will be chosen to present their
promising ideas and concepts for the future of tourism at the Innovation Festival.
By continually screening fledgling businesses, WTFL has built up a unique network of start-ups over the
years. This makes it possible to connect young talents with the expertise of experienced industry
personalities, investors and CEOs. Because innovative business models, agility and strong partnerships
form the basis of tomorrow’s success stories.

An alpine environment for new ideas

For the new event format, World Tourism Forum Lucerne is moving to the tourism destination Andermatt.
This retreat, in a picturesque mountain setting, is the perfect environment to re think tourism. Due to the
current situation, the Innovation Festival will have a limited number of participants. In order to provide
access to all those who cannot be there in person, the festival’s reach will be extended by a
simultaneous satellite event in the guest country Morocco. Furthermore, it will be possible to participate
online.

Please note

World Tourism Forum Lucerne is closely observing the pandemic situation
and reserves the right to make changes to the date and programme. In times like these, it
is more important than ever to exchange ideas and be forward-thinking. WTFL is confident
that the event can be held successfully and safely at the end of April with the planned
limited number of participants on-site. Furthermore, interactive online participation will be
available to an unlimited number of participants. In order to ensure everyone’s safety at all
times, situation-specific protective measures will be implemented.

Contact

World Tourism Forum Lucerne
Martin Barth, President & CEO
T:
+41 41 228 99 82


martin.barth@wtflucerne.org

Media Contact Innovation Festival
Maurice Desiderato, Communicators AG
T:
+41 44 455 56 86

media@wtflucerne.org